So you’re thinking about creating some content for your small business? Awesome! Content is like the secret sauce for small businesses. It’s how we get our name out there, connect with more people, and make those dollar bills roll in! But I get it, the whole content creation thing can feel like climbing Mount Everest, especially when you’re working with limited time and money. So, here’s the deal: I’m going to give you some tips on how to rock your content game without emptying your wallet. Sound good? Let’s dive in!

Define Your Goals and Audience:

First off, know what you want to achieve. Are you trying to show off your products, share your expertise, or connect with your customers? Once you’ve got that figured out, it’s time to dive in. Read more about different content you can create on Facebook and Instagram here.

Take Advantage of Your Smartphone Camera:

You know that phone you’re probably holding right now? Yeah, that’s your secret weapon. Those cameras are pretty darn good these days. So, whip it out and start snapping pics or shooting videos. There are a lot of phone tripod options available to help you get steady videos, or capture behind-the-scenes content of yourself. Another quick tip: you can get better natural lighting by taking content near a well lit window. Check out our other post about taking product photos with your phone here.

Ideas for Content to Share:

Show people what happens behind the scenes, introduce your team (even if it’s your pet), or give a sneak peek of your latest project. People love seeing the real, human side of businesses. Got a skill or knowledge you can share? Turn on that camera again and create some how-to videos or tutorials. Whether it’s cooking tips, DIY hacks, or beauty tricks, there’s always something you can teach your audience. Keep it light, keep it engaging, and don’t worry about being too polished. Authenticity is key! Check out our other post about creating creative content here.

Host Live Q&A Sessions or Webinars:

Now, let’s talk live! Fire up a live video on Facebook or Instagram. It’s like having a virtual chat with your customers. You can answer their questions in real-time, share exciting news, or even host a mini Q&A session. It’s a great way to build relationships and show off your personality. Oh, and speaking of personality, let it shine through in everything you do. Whether you’re writing a blog post, creating graphics, or posting on social media, let your unique voice come through. People love doing business with people.

Don’t forget to have some fun along the way!

Get creative, try new things, and don’t stress too much about being perfect. The beauty of content creation is that you can always learn and improve as you go. You can look into ways to collaborate with other Spouse-ly vendors as well!

So there you have it! Some easy ways to create awesome content for your small business. Now go out there and show the world what you’ve got!

Need some added inspiration?

Head to our Instagram page to see what other vendors are doing!