Katie Prill | Founder of Love and Lettering by Katie
If you’re looking to grow your business and reach more followers, then having a business page set up on both Instagram and Facebook is key. These two social media platforms are powerful tools that can help your business reach more of your target audience in the hopes of driving traffic and eventually converting into sales! The best part is that it’s absolutely free to have a business account on Instagram and a business page on Facebook!
Whether you have a product-based or a service-based business, you can take advantage of marketing your business on these two platforms. Because you may have a slightly different audience on both, it’s okay to post the same content on both of them. Take advantage of the different types of content you can post as well. Stories, feed posts, and reels are all great, unique ways to connect with your audience. If you struggle to show your face on social media, you don’t even have to do that! There are plenty of ways to connect with your followers without ever showing your face. Here are a few different content ideas that can help showcase your business.
It’s no surprise that Instagram is trying to compete with TikTok and focus more on video content. Feed posts, while still effective at marketing your business, are not as popular for the algorithm as Reels are. Reels don’t have to be scary if you have never done any sort of video posts before. They don’t have to be extravagant or long to be effective either. Here are some ideas for creating Reels for your business.
Set up a time-lapse of you creating or producing a product
If you are a service-based vendor, set up a time-lapse of you helping a client
Show your favorite supplies or items you use in your business
Product packaging video
Share a life/business hack
Don’t be afraid to use a little humor in your Reels either. Showcase behind the scenes of your life and your business. Your audience and customers want to see you! They want to see that it may not always be sunshine and rainbows. It’s okay to get real sometimes. There is a human behind your small business, so don’t be afraid to show it, especially if your followers can learn from you! Facebook now allows Reels as well, so be sure to share your Reels to your Facebook business page.
Here are some ideas on what to post to your feed on both Instagram and Facebook. Feed posts can be single image, or carousels (multi-image).
Customer Reviews/Client Testimonials
Introduce yourself/your business (this is a great post idea to do in the beginning when you start your page as well as every few months, especially if you’ve noticed an increase in followers)
Share your products!
Share your workspace
Favorite quote or something that inspires you
Celebrate a holiday or special event – these are great for sharing relevant content that can relate to your brand and products, especially if you offer seasonal products or services
Fun Facts, Tips or Tricks
Before and After
Instagram and Facebook Stories
Stories are an easy way to connect and interact with your followers in a fun way. They are a great way to showcase your day-to-day life without having to dedicate an entire Reel or feed post to it. Stories only last for 24 hours, but you can always keep them in a highlight if you want your followers to refer back to anything you posted. With stories, you can create an interactive poll or even include a question box to get them to respond to you. Add some stickers too (especially the Spouse-ly branded stickers!) to make your Instagram and Facebook stories more personal! Remember to share your Reels and Feed Posts to your stories to reach more views! Here are a few different story ideas to boost your brand!
Show your work
Behind the Scenes
Do a Poll with your followers
Show a before and after
Sneak Peek of what you are working on
If you haven’t taken advantage of creating a business page on Instagram and Facebook, it’s not too late! A large majority of the vendors on Spouse-ly have business pages on both platforms. Go give your fellow vendors a follow and interact with them. Not only will you get an idea of what types of content to post, you’ll also meet some new friends! And don’t forget to tag Spouse-ly in your posts and use Spouse-ly specific hashtags like #spousely and #shopspousely!